Cookie Policy
Last updated: 1 November 2026
This page explains how Blockart Pvt. Ltd. ("Blockart", "we", "us") uses cookies and similar tools on theblockart.com. It should be read together with our privacy policy.
You decide which cookies we may use, apart from the essential ones. You can change your choice at any time, and withdrawing consent is as easy as giving it.
Change cookie settingsWhat are cookies?
Cookies are small text files that a website saves in your browser. They let the site remember things, such as what is in your cart or whether you are logged in. Some tools work in a similar way using your browser's local storage, and this policy covers those too.
How we ask for your consent
When you first visit the site, a banner asks whether you accept analytics and marketing cookies. You can accept all, reject all, or choose each group in "Cookie settings". Until you choose, analytics and marketing cookies stay off. We keep your choice for 12 months and then ask again. You can open the settings at any time from the "Cookie settings" link at the bottom of every page.
The cookies we use
1. Essential cookies (always on). These are needed for the site to work and to keep it secure. They do not need your consent.
| Name | Set by | What it does | How long |
|---|---|---|---|
ASP.NET_SessionId | Blockart | Keeps your cart, login and checkout working while you browse | Until you close the browser |
__RequestVerificationToken | Blockart | Protects our forms from misuse by other websites | Until you close the browser |
blockart_Referrer | Blockart | Takes you back to the page you were on after you log in | Until you log in |
ba_consent | Blockart | Remembers your cookie choice | 12 months |
ba_cur, ba_wishlist_v1 (local storage) | Blockart | Remembers the currency you picked and your wishlist on this device | Until you clear it |
__cf_bm, cf_clearance | Cloudflare | Security: tells real visitors apart from bots and attacks | Up to 30 minutes / up to 1 year |
2. Analytics cookies (only with your consent). These help us understand which pages and products are visited, so we can improve the site.
| Name | Set by | What it does | How long |
|---|---|---|---|
_ga, _ga_* | Google Analytics | Counts visits and tells one visit apart from another | Up to 2 years |
3. Marketing cookies (only with your consent). These let Google and Meta measure our ads and show you Blockart ads on other sites and apps.
| Name | Set by | What it does | How long |
|---|---|---|---|
_gcl_au | Google Ads | Measures which ads led to a visit or an order | 90 days |
_fbp, _fbc | Meta (Facebook, Instagram) | Measures our ads and helps show you relevant Blockart ads | 90 days |
When you allow marketing cookies, we may also send order events (for example, that a purchase was made, its value and the products) directly from our server to Meta through the Meta Conversions API. Any contact details sent this way are hashed first. If you do not allow marketing cookies, we do not send these server events.
What happens when you say no
The site works fully without analytics and marketing cookies. When these are off, Google may still receive basic signals that do not use cookies, such as that a page was loaded, as part of Google Consent Mode. Meta receives nothing from our site. If you turn a group off later, we also remove the cookies that group had already set in your browser.
Other ways to control cookies
You can also block or delete cookies in your browser settings. If you block essential cookies, parts of the site, such as the cart and login, will not work. You can learn more about how Google uses data at policies.google.com and about Meta's ad settings at facebook.com/adpreferences.
Your rights
Under India's Digital Personal Data Protection Act, 2023, you can withdraw your consent at any time, ask about the personal data we hold about you, and ask us to correct or erase it. To do any of this, or if you have a question or complaint about cookies, write to us at support@theblockart.com or call or WhatsApp +91 83063 24007.
Changes to this policy
If we add a new tool or change how we use cookies, we will update this page and the date at the top. If the change needs a fresh choice from you, the cookie banner will ask you again.